What's the difference between AdWords and Google Ads?

AdWords was Google's old brand for paid search. Google Ads is the current platform. People still search for an AdWords agency; we manage campaigns on Google Ads with the same PPC discipline.

How much budget do I need for Google Ads?

It depends on industry and competition. Many SMEs start with enough monthly spend to gather meaningful data, often in the low thousands locally. You control the ad budget; we focus on making it convert.

Do you build landing pages for the campaigns?

Yes. We coordinate landing pages with ad message match. You can scope pages separately or as part of a combined paid-search system.

How soon will I see results?

Paid search often produces data within weeks. Meaningful optimization cycles typically need 4–8 weeks of conversion data, depending on volume and competition.

Do you manage Meta Ads too?

This solution is Google Ads and PPC search only. For Meta Ads or full marketing scope, we can discuss a broader engagement separately.

Google Ads & AdWords

An AdWords agency that optimizes for enquiries, not click volume

Google Ads management and PPC strategy for search campaigns with real purchase intent. We align keywords, ad copy, landing pages, and conversion tracking so your ad spend turns into qualified enquiries.

High click volume with weak conversion is just expensive reporting.

Discuss Google Ads What's included

Ad click

Message match

Single CTA

Conversion

When Google Ads spend doesn't return

Many businesses run Google Ads or legacy AdWords campaigns that generate clicks but few serious enquiries. Budget goes to broad keywords, the homepage catches paid traffic, or conversion tracking is too weak to optimize. That's an AdWords agency problem, not just a bidding problem.

Clicks arrive but enquiries stay flat

Broad match and weak negatives waste budget

Ad message doesn't match the landing page

Conversion tracking is incomplete or misleading

Reports show activity, not cost per enquiry

What a focused Google Ads agency delivers

Intent-matched PPC

Search campaigns built around keywords your buyers actually use, not vanity volume.

Landing page alignment

Ad copy and campaign pages coordinated so paid clicks don't bounce on a generic homepage.

Conversion tracking

GA4 and Google Ads conversion setup tied to enquiries, calls, or form fills you can trust.

Ongoing optimization

Bid, keyword, and ad tests driven by cost per lead, not dashboard noise.

Google Ads management included

Account audit and competitive keyword review

Campaign structure for search intent and offer fit

Ad copy and extension setup aligned to your offer

Negative keyword and budget guardrails

Landing page coordination with message match

GA4 and Google Ads conversion tracking setup

Monthly reporting on spend, enquiries, and cost per lead

Continuous optimization based on real conversion data

A PPC agency wired into your growth stack

We're not a generic AdWords agency that runs ads in isolation. Google Ads management sits alongside our websites, landing pages, and SEO, so paid search, organic visibility, and conversion paths reinforce each other instead of competing.

Direct communication, no bloated account-manager layers
Optimizes for enquiries and cost per lead, not vanity CTR
Coordinates with landing pages and site improvements
Meta Ads and broader marketing available separately

From audit to optimized PPC

Step 1

Audit

Review account structure, keywords, tracking, and landing page fit.

Step 2

Build

Restructure campaigns, ad groups, copy, and conversion events.

Step 3

Launch

Go live with tracking verified and budgets controlled.

Step 4

Optimize

Iterate on keywords, bids, and pages based on enquiry data.

FAQ

Works alongside

Spending on Google Ads without enough enquiries coming back?

Share your current setup and goals. We'll tell you honestly what an AdWords agency should fix first, and what a realistic PPC path looks like.

Discuss Google Ads

Free initial review · Response within 24 hours